“Using Infometrics data has been extremely useful for Enterprise North Canterbury in both attracting new business to the region and helping current businesses in strategic planning. The key for us is the breadth of useful data all available in one place. The ability to compare trends to the wider region, to similar areas and to all of New Zealand is also useful. As a result of using the economic monitoring service, I am able to go into meetings armed with the latest statistics and information. This is can be extremely helpful and is useful for reinforcing the knowledge that is held by our organisation. Having the system web based and able to show trends is the most useful aspect for me – a statistic means nothing if it cannot be put in context. Having the census based data also easily available to share with the public has also been extremely useful. I would recommend this service most thoroughly. For any organisation who wants to be on the leading edge you need to know what the trends are, and anecdotes are often different than reality. I can’t think of anything else that should be added – it’s a great service.” – Miles Dalton, Business Development Manager, Enterprise North Canterbury