Events can be a great way to stimulate a local area – bringing a cash injection from out of town visitors, raising the profile of an area and local businesses to visitors and migrants, or simply bringing a community closer together. Many communities choose to support events which align with their strategic goals, but it’s important to assess if the benefits really stack up, and if a public investment is warranted. Infometrics offers an event impact calculator to our regional clients, empowering them to calculate impacts for themselves. Read